Research on the Innovative Path of Brand Development of Graduation Fashion Shows based on the Perspective of New Institutionalism

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Abstract: The 14th Five-Year Plan period is a period for my country to further promote the high-quality and high-efficiency development of "technology, fashion, and green". The training direction of college graduates is constantly changing, and school-enterprise cooperation is constantly subdivided and deepened. As a result, college evaluation is also linked to the employment rate of graduates. It is more required that the graduates trained by the school transform into market-oriented application talents. Therefore, following the three basic principles of highlighting student-centeredness, output orientation, and continuous improvement, introducing the concept of corporate brand show in graduation design to carry out school-enterprise linkage and integrated teaching has become an important task that the fashion design major must face, innovate and explore.
Keywords: School-enterprise Cooperation, Enterprise Mentor, Fashion Graduation Show, Branded Graduation Show, Graduates
APA Citation: Jianping Gao, Feifei Xu (2024). Research on the Innovative Path of Brand Development of Graduation Fashion Shows based on the Perspective of New Institutionalism. International Journal of Mechanical and Electrical Engineering, 3(3), 110-113. https://doi.org/10.62051/ijmee.v3n3.14

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